M3GAN, Annabelle, and Ma will return to theaters nationwide for one night only over three consecutive weeks for Blumhouse‘s second annual Halfway to Halloween Festival. Gerard Johnstone‘s M3GAN kicks off the event on April 30. This is a good way to revisit the killer doll before M3GAN 2.0 opens on June 27 — if you […]
M3GAN, Annabelle, and Ma will return to theaters nationwide for one night only over three consecutive weeks for Blumhouse‘s second annual Halfway to Halloween Festival.
Gerard Johnstone‘s M3GAN kicks off the event on April 30. This is a good way to revisit the killer doll before M3GAN 2.0 opens on June 27 — if you can stand a theater full of people encouraged to be on their phone during the movie.
You see, the M3GAN screenings will be augmented by Meta’s Movie Mate second screen experience. Moviegoers can DM M3GAN on Instagram to interact with the chat bot and receive never-before-seen content, trivia, and behind the scenes info on the film in real time.
The screenings of John R. Leonetti‘s Annabelle, on May 7, and Tate Taylor‘s Ma, on May 14, will not be impeded by such distractions.
The Halfway to Halloween festivities will also include sneak peeks, exclusive recorded messages from the films’ directors and stars, and surprise special appearances in select markets.
“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” said Blumhouse Founder and CEO Jason Blum. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.”
“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” added Omar Zayat, Group Lead Entertainment, Tech, Travel & Gaming, and Auto at Meta. “The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theatres.”
