After the box office success of M3GAN in 2023, which scared up $180 million worldwide, it seemed like a sure thing that Blumhouse had a hit new franchise on their hands. In addition to a sequel, they also ordered up a universe-expanding spinoff movie titled SOULM8TE – currently dated for January 2026 release – and […]
Another possible explanation? Maybe there’s just too much horror competition at the box office right now, with M3GAN 2.0 sandwiched smack dab in the middle of 28 Years Later and the aforementioned Jurassic World Rebirth. “Right now I do [think there’s too much horror in the marketplace],” Jason Blum notes during his interview with The Town this week.
Blum continues, “I think we’re used to a market that can absorb 12 to 15 horror movies where you get these singles and doubles. I think that’s gone. Maybe might come back, who knows. But for right now, I don’t think the market can absorb as much horror as there is for sure.”
“We’ll never really know why this movie didn’t work,” Blum ultimately admits. He notes at a different point, “Even if the financial results are not there we took a shot, right? We said, can we take this horror movie and turn it into a crazy sci-fi action, whatever. And I think there’s so much pressure on originals and there’s so many fewer originals that what I hope M3GAN does is it doesn’t discourage other people who make sequels to now make them too close to the first. I think there’s some sequels that are very different and that do work. This one didn’t have to to be, but we took a creative risk and I really hope that people continue to take creative risks within the walls of their franchises, otherwise the movies will feel all the same.”
Listen to The Town’s full interview with Jason Blum below, which is loaded with interesting industry insights. And you can read Meagan Navarro’s review of M3GAN 2.0 right here.