Pakistani Horror Hit DEEMAK Hitting International Theaters After Record-Breaking Local Run
Following a record-breaking local run, Pakistani horror film Deemak is expanding internationally, opening in the U.K., U.S., EU countries and Canada on October 17.
Per Variety, who reported the news exclusively yesterday, Deemak will also have a Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates) opening on October 23.
Directed by Rafay Rashdi (Badshah Begum, The Java Plum Tree) and written by Ayesha Muzaffar (author of Abus Jinns and Jinnistan), Deemak is officially Pakistan's highest-grossing horror film of all time, earning PKR17.5 crore ($620,000) at the local box office. The film stars Faysal Quraishi (Money Back Guarantee), Sonya Hussyn (Tich Button), Samina Peerzada (Balaa), Javed Sheikh (Chand Nagar) and Bushra Ansari (Tere Bin), and explores a volatile relationship between a mother-in-law and daughter-in-law against a backdrop of escalating paranormal disturbances in a family home.
Oroduced under Wah Wah Productions with Syed Murad Ali serving as executive producer, Deemak‘s international rollout is handled by Bollywood Films & Cinema Specialist in the U.K., World Cinema Partners and Cinema Specialist in the U.S. and Canada, Multivoice Pictures Limited in the EU, and FunAsia manages GCC territories.
Here's what Rashdi had to say in a new official statement:
“This is a defining moment for Pakistani cinema […] Deemak has not only broken records at home but also proven that local stories have the power to surpass Hollywood and Bollywood titles in our market. We are excited to now bring this story to international audiences who, we believe, will connect with its emotional and cultural depth as much as its scares.”
Executive producer Murad Ali adds:
“Deemak is more than a horror film, it is a cultural export. Its reception in Pakistan and recognition on the global festival stage are proof of its universal resonance. We look forward to audiences around the world experiencing what has become a landmark achievement for our industry.”
Watch the trailer for Deemak below and make sure to check for it playing at a theater near you this October.
