Get ready to smell the blueberry pie in person. A24, in partnership with Joya Studio, announced multi-sensory experience screenings of Heretic exclusively at Alamo Drafthouse theaters nationwide for one night only on October 30. A24 will release Heretic in theaters on November 8, 2024. This unique, scent-sational experience will fully immerse audiences in the cinematic journey by […]
Get ready to smell the blueberry pie in person. A24, in partnership with Joya Studio, announced multi-sensory experience screenings of Heretic exclusively at Alamo Drafthouse theaters nationwide for one night only on October 30.
A24 will release Heretic in theaters on November 8, 2024.
This unique, scent-sational experience will fully immerse audiences in the cinematic journey by activating their sense of smell. That means you can expect to smell the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film. Fans can also look out for exclusive treats and scratch-and-sniff cards at all other advanced screenings nationwide on October 30, allowing them to actively participate in the experience and enjoy the aroma during this pivotal scene.
Joya Studio is known for its innovative candles and fragrances and has been a long-time collaborator with A24. Joya Studio produced the line of genre-themed candles to the
