Neon Acquires Gen Z Horror ‘It Ends’ for 2026 Theatrical Release

Neon is hitting the road with It Ends, acquiring the genre-bending horror movie for a theatrical release in 2026.

What’s particularly interesting about this news is that you can watch It Ends right now via Letterboxd Video Store, the digital film rental platform that launched last week.

Priced at $19.99, the 48-hour rental is available until January 9.

Writer-director Alex Ullom makes his feature debut on the indie film, leading a crew made up entirely of Gen Z-ers.

It follows a group of recent grads who head out on a late night drive for grub, hoping to enjoy one final hangout before their paths diverge. Instead, they accidentally turn onto a never-ending, two-lane hellscape surrounded by untold horrors and cosmic forces beyond their understanding.

Cramped together inside a Jeep Cherokee and with the miles stretching infinitely ahead, they face a choice: embrace their new existence or fight to escape it.

Mitchell Cole, Akira Jackson, Noah Toth, and Phinehas Yoon star.

It Ends premiered at SXSW earlier this year and went on to win Best First Feature at the Fantasia International Film Festival.

Meagan Navarro wrote in her review, “It Ends captures a universal fear, that anxiety-inducing transition into full-blown adulthood where we’re all expected to become responsible contributors to society. It’s a lot of pressure with no clear guide. As such, it runs through every emotion that comes with that journey.”

Ullom will next helm 4 X 4: The Event, which is described as Battle Royale meets Saw meets Climax.