‘Obsession’ Just Pulled Off One of Horror’s Rarest Box Office Feats

There’s a reason there was a massive bidding war for Obsession out of the Toronto International Film Festival.

Curry Barker‘s Obsession is that special kind of film that hits all the sweet spots. It’s got an amazing title. The premise is incredibly accessible. Everyone can relate to it. And it’s got a classic theme. I mean, it pulls from one of the greatest short stories of all time, The Monkey’s Paw by W. W. Jacobs.

And the marketing? The movie sells itself. It really does. There are just a million different, unique, and fun ways to promote it. We saw this coming, just like we see Backrooms coming (that hilarious early $20 million tracking is still one of the funniest things I’ve ever seen in my entire life). Anybody who’s a horror fan and has been paying attention knows what’s up. Obsession is not a surprise.

Did you see the movie? I saw the movie.

It’s amazing. It’s a five out of fiver. It’s one of the best movies of the year, and it’s an all-timer. I’ll watch it at least once a year. It’s the most hilarious, perfect Valentine’s Day movie. I want to see it with every single one of my family members. I tell every single person I know to go see it, and I’m sure most of you are doing the same.

The movie opened extremely strong and did extremely well, but I don’t think Focus Features was fully as confident in it as we were, especially after Ready or Not 2 underperformed. But there’s a reason Ready or Not 2 underperformed, and a lot of it had to do with timing and positioning at the box office, not the strength of the film. We can talk about that another time.

With that said, Obsession is far superior. It’s just a different level of a movie. We’re talking about an all-timer here.