‘Ice Cream Man’: Eli Roth Unveils Limited-Edition ‘Brain Freeze’ Flavor at Humphry Slocombe Scoop Shops!

It’s scream meets cream.

Humphry Slocombe, a San Francisco-based ice cream company, will team with Eli Roth to help promote his new horror film Ice Cream Man, reports Variety.

The company has created Brain Freeze, a limited-edition flavor inspired by the upcoming film, which will debut in theaters on August 7 through Roth’s company The Horror Section.

Brain Freeze is described as a “playful nod to classic bubblegum ice cream with a delightfully twisted twist.” In this case, that twist is swirls of house-made strawberry jam. The company says the flavor is “equal parts nostalgic, colorful, and deliciously creepy.”

“We wanted to create a flavor both sublime and scoopable, but also gruesome and gory,” said Roth. “No matter what I suggested, their appetite for the red stuff not only matched mine but went above and beyond.”

Brain Freeze will be available throughout the month of July at all eight Humphry Slocombe Bay Area scoop shops. It can also be ordered for nationwide delivery through Goldbelly.