Cosm and Warner Bros. Pictures Bring ‘It’ to Shared Reality in First-Ever Immersive Horror Experience

Cosm and Warner Bros. Pictures today announced It as Cosm’s next experiential cinema title.

The New Line Cinema horror thriller, based on Stephen King‘s bestselling novel, It marks Cosm’s first-ever horror experience and will debut at Cosm venues on August 28, 2026.

Leveraging Cosm’s 87-foot-diameter, 12K+ LED domes and proprietary fulldome production technology, guests will be transported into the eerie woods, haunted sewers, and shadowy corners of Derry, Maine. Intensified sound design and dynamic environments will supplement the film beyond its original format, helping Cosm redefine the jump scare as guests come face-to-face with the haunting Pennywise.

It will premiere at Cosm Los Angeles, Dallas, and Atlanta on August 28, 2026, and will debut at Cosm Detroit at a later date. Additional details, including ticket release information, will be announced soon. Fans can sign up for Cosm’s newsletter to receive the latest information.

“Over the past year, we’ve seen experiential cinema in Shared Reality bring to life a fresh, exciting way for fans to interact with—and enter the worlds of—their favorite films,” said Alexis Scalice, Vice President of Business Development and Entertainment at Cosm. “Warner Bros. Pictures, New Line Cinema, Double Dream, and Little Cinema have all been incredible partners to help deliver It as Cosm’s fourth film in Shared Reality. Together, we are taking horror beyond the frame, creating an immersive experience to deliver thrills unlike anything fans have experienced before.”

“After the incredible audience response to our previous Shared Reality presentations, we’re excited to continue this ongoing collaboration with Cosm and Little Cinema by bringing to this immersive format,” said Jeff Goldstein, President of Global Distribution at Warner Bros. Pictures. “Each project has pushed the boundaries of how audiences experience these iconic films, and offers a uniquely thrilling opportunity to further that vision—delivering a bold, sensory-rich way to engage with one of the most memorable New Line titles in the Warner Bros. library.”