Freaky Nikki’s Latest Appearance? A Gap Jeans Ad!

Inde Navarette is everywhere right now. Just this weekend, Universal Studios dropped the news that “Freaky Nikki” from Obsession will be on the prowl during its annual Halloween Horror Nights event. It’s a big deal for Navarette, especially since she told Cosmopolitan that she had her fingers crossed for an Obsession moment at HHN. “I go every year, even though I get scared easily,” Navarette said back in June. Along with expressing excitement for the Sinners-themed house, she said she hopes to roam the HHN streets in character as Freaky Nikki. The jury is still out on whether you will see Navarette at HHN, but in the meantime, there’s somewhere else you can see everyone’s favorite scream queen: A jeans ad for Gap.

Alongside musician Malcolm Todd, Navarette is the face for Gap’s Fall 2026 campaign. The ad is a chic little minimalist music video, featuring Todd’s moody new cover of Robyn’s “Dancing On My Own.” Gap riffs on this, calling the campaign “Denim on your own.” Todd sings and dances and poses in nothing but jeans and boxers — almost D’Angelo “Untitled” style — alone. Multiple Todds appear together and, next thing you know, Navarette pops up, wearing an oversized brown chore, a white tank top, a belted brown skirt and black boots. The silhouette is not unlike Nikki’s pre-wish Obsession costume: Sleek foundation, with an oversized denim jacket and black boots to round it out.