’28 Years Later’ Has Become the Second Most Watched Horror Trailer Ever
The official trailer for Danny Boyle’s sequel 28 Years Later was released by Sony just about one week ago and the first look is already posting massively impressive viewership numbers. Deadline reports today that the official trailer for 28 Years Later is now officially the second most watched new horror movie trailer in history, behind […]
The official trailer for Danny Boyle’s sequel 28 Years Later was released by Sony just about one week ago and the first look is already posting massively impressive viewership numbers.
Deadline reports today that the official trailer for 28 Years Later is now officially the second most watched new horror movie trailer in history, behind only It: Chapter Two (2019)!
The outlet explains, “Not only was the 28 Years Later trailer the most watched horror trailer in 2024 at 60.2M global views [in the first 24 hours alone], but it’s also the second biggest trailer of all-time behind It Chapter Two (96M views, $91M opening).” Deadline also lets us know today, “Currently, the 28 Years Later trailer has racked up 146.1M global views.”
Deadline provides further context by listing off 24-hour viewership numbers for some of the other biggest horror movie trailers of all time, including the following big name titles…
- The Nun (55.4M, $53.8M opening)
- The Conjuring: The Devil Made Me Do It (55.2M, $24.1M opening)
- Halloween (51.6M, $76.2M opening)
- Smile 2 (33.1M views, $23M opening)
- Nosferatu (26.4M views)
If these comparable are any indication, 28 Years Later is going to have a MASSIVE opening weekend next summer, justifying Sony’s decision to tackle a brand new trilogy of 28 Days Later sequels. The first TWO movies in the new trilogy have already been filmed. Boyle directs the first installment, while Nia DaCosta (Candyman, The Marvels) directs the second.
It’s clear that the demand for a return to this universe is strong, and bringing back Boyle and Alex Garland has indicated to fans that 28 Years Later is going to be worth the wait. Of course, it doesn’t hurt that last week’s trailer was one of the very best we’ve seen all year, driven by a reading of Rudyard Kipling’s poem “Boots” that brought propulsive intensity to the images.
28 Years Later will be unleashed in theaters on June 20, 2025.
In the new movie, “It’s been almost three decades since the rage virus escaped a biological weapons laboratory, and now, still in a ruthlessly enforced quarantine, some have found ways to exist amidst the infected. One such group of survivors lives on a small island connected to the mainland by a single, heavily-defended causeway. When one of the group leaves the island on a mission into the dark heart of the mainland, he discovers secrets, wonders, and horrors that have mutated not only the infected but other survivors as well.”
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