Rosamund Pike Goes Full Momfluencer in Body Horror ‘Feed’

Rosamund Pike (Gone Girl, Hallow Road, Doom, Saltburn) is going full momfluencer for her next project, Feed, which is heading to AFM next week, reports Deadline.

Described as a “twisted mother-daughter story about parental ambition, the illusion of protection, and the fine line between predator and prey,” Feed stars Pike as Erin, a desperate mother who discovers an obscure collagen supplement that promises to make her tween gymnast daughter a star influencer. The fame and success they crave come fast, but as her daughter goes viral, she begins a monstrous transformation.

The Oscar nominee is set to star in and produce the upcoming body horror from director Leslye Headland (The Acolyte, Russian Doll, Sleeping with Other People) and screenwriter Daniella Isaacs (People Who Knew Me), whose script is inspired by the 2022 Finnish film Hatching.

“Long have I wanted to make a film that plays anarchically with our obsession with social media and self-improvement, our desire for fame without notable admirable skill and, let’s put it out there, the monstrosity of modern motherhood,” explained Pike in an incredibly potent statement. “Feed deals with all these things. It tracks a Momfluencer, Erin, bent on her daughter’s domination of the digital space. Erin believes that success here will protect her daughter from the horrors of our fickle world… won’t it?

“Feed examines appetite. The dark appetite of online communities; the appetite of a social media landscape that monetises youth and beauty; the appetite of a mother for her daughter’s success; and the appetite of a teenage girl, hungry for fame, self empowerment and dominance in her relationship with her single mother. Feed is a film that plays in the genre space, and plays into our current fears, as parents, as citizens, of the digital world. It is contemporary and confronting, and I have found my perfect collaborators in Daniella Isaacs and Leslye Headland, both women who know that to be a girl, in a body, is dangerous, febrile, intoxicating and dare we say it monstrous.”