Netflix Trapped a Real Person Inside a Billboard to Promote ‘The Last House’

Netflix has found a pretty hilarious way to promote its new sci-fi horror thriller The Last House: trap a real person inside a house.

Sort of.

The movie, which is streaming on Netflix today, follows a family who suddenly wakes up to discover that they are completely sealed inside their home. They can’t get out, they don’t know what’s happening outside, and as their supplies begin to disappear, they’re forced to figure out what’s keeping them trapped.

To bring that simple hook into the real world, Netflix built an actual furnished room into a billboard roughly 30 feet above Sunset Boulevard in Los Angeles and put a performer inside of it. He’s been living out the movie’s premise this week, just hanging out above the Sunset Strip while people watch from below.

And the video is pretty damn funny.

Netflix put a REAL PERSON inside a house 30 feet above Sunset Boulevard to promote ‘THE LAST HOUSE’ 😭

You have to see this. pic.twitter.com/LIVFf2bV3w

— Brad @ Dread Central (@DreadCentral) August 7, 2026

The guy is just chilling in his little house, drinking coffee, reading, looking out the window, and interacting with people on the street below. According to reports from the stunt, he’s even equipped with binoculars and a whiteboard that allows him to communicate with curious pedestrians. The billboard asks the same question at the heart of the movie: “How long can you survive?”

It’s an incredibly simple piece of marketing, but it works because it immediately communicates the movie’s premise without giving away any of the mystery.

Directed by Louis Leterrier, The Last House stars Greta Lee and Wagner Moura as parents trapped inside their home with their children as they attempt to survive dwindling resources and uncover exactly what is happening outside.