M&M’S Casts a Sweet Spell for ‘Practical Magic 2’ With Limited-Edition Amas Veritas Packs

Just in time for the spooky season, M&M’S is conjuring movie-night magic to celebrate the theatrical release of Practical Magic 2, in theaters September 10, with a limited-edition M&M’S Amas Veritas Spell & Snack Pack.

In celebration of the new film, the M&M’S Amas Veritas Pack is inspired by the iconic scene in the heart of the original where young Sally Owens recites the “Amas Veritas” love spell—a charm that helps her envision the perfect, impossible man in hopes of protecting her heart.

The pack brings this beloved film moment to life, allowing fans to recreate the magic bite by bite. Each pack features custom-designed M&M’S candies adorned with eight whimsical symbols inspired by the magical qualities of the spell.

Bridging pure nostalgia with high-stakes anticipation for the upcoming theatrical sequel, the pack also debuts an “extended verse” featuring four brand-new symbols. These exclusive designs drop subtle hints about the mysteries brewing in Practical Magic 2.

The limited-edition pack is available exclusively at MMS.com/Practical-Magic as a special gift with the purchase of M&M’S Milk Chocolate Fun Size Sharing Bag, a Halloween season-essential, while supplies last. In a playful nod to the film’s iconic midnight theme, fans will have two chances to claim their pack during two exclusive drops at the stroke of midnight (12:00 AM ET) on:

• Drop 1: Thursday, September 3, 2026
• Drop 2: Monday, September 14, 2026