‘Dead by Daylight’ Is Building a Real-Life Trial Inside an L.A. Store This October

Shopping is stressful enough without a Killer hunting you down.

Dead by Daylight is bringing its Campfire Tour to Los Angeles October 16–18, teaming with fashion brand ARK/8 for a three-day pop-up that transforms the brand’s L.A. store into a little piece of Coldwind Farms.

The collaboration is part of the game’s 10th anniversary celebrations and includes a limited-edition clothing collection inspired by Dead by Daylight. But there’s more to do here than browse the racks.

The main attraction is a real-life Trial, with visitors entering a maze and trying to repair a Generator before the Killer catches them. You’ll complete Skill Checks on a touchpad, bringing one of the game’s most stressful activities into a setting where you can’t just put down the controller.

There’s also a Totem Hunt, with three hidden throughout the store. Find and photograph all three to claim a prize. A community wall will let fans leave messages for the developers, while a photo booth offers a souvenir of your trip to Coldwind Farms.

Those activities run throughout the weekend, with a different event scheduled for each day:

• October 16: Meet longtime Dead by Daylight Art Director Sarah Robinson.
• October 17: Dress as your favorite Killer or Survivor for a cosplay meetup and community photoshoot.
• October 18: Test your knowledge with a quiz covering Dead by Daylight and the horror movies that inspired it.

A little shopping, a little horror trivia, and a Killer chasing you through a maze. Pretty solid October weekend.